Platform · Estelle
Meet Estelle, the assistant you talk to.
Ask about your numbers, draft in your voice, find the right asset, and move this week's work forward — in a chat that already knows your brand.
Who is Estelle?
Estelle is SocialJet's assistant — the conversational surface over your whole platform. She answers questions about your own data, drafts and refines posts and emails in your voice, finds assets in your Vault, and moves the week forward. Estelle is who you talk to; Jetstream is the engine that runs the work.
How did last week's Amalfi posts do?
Your Reel drew the most saves of the three, and the carousel pulled a handful of profile visits. Want a follow-up in the same style?
Yes — draft one in my voice.
A day with Estelle
One chat for the whole week's work.
Ask about what's working, get a draft in your voice, pull the right asset, and line the week up — without leaving the conversation.
Which of my posts brought in the most inquiries this month?
Your 'shoulder-season Italy' carousel led on inquiries; your villa Reel led on saves. Both point to the same audience.
Draft a carousel for that audience in my voice.
Done — a six-slide carousel, 'Where to go when everyone else stays home.' It opens on your Amalfi shot. Want to review it?
Find that sunset villa photo from Puglia.
Found it in your 'Puglia 2025' album — tagged villa, sunset, pool. Use it on slide one?
Schedule it for Thursday at 9am.
Ready for Thursday, 9:00 AM. Scheduling this publishes it to Instagram — confirm?
An illustration of a single conversation. Estelle confirms a state-changing action like scheduling unless it's already part of a plan you approved — and how much runs on its own follows your Autopilot mode.
Under your control
Estelle asks before she acts.
She works inside your own permissions, and anything that publishes, sends, or changes your account is confirmed with you in the chat — unless it's part of a plan you already approved.
Your permissions
Estelle can only reach what you can. She acts as you, never beyond you.
Confirmed in chat
Scheduling, sending, or changing a setting is confirmed with you in chat — unless it's part of a plan you already approved.
The assistant, not the engine
Estelle helps you move; how much runs on its own is Jetstream, set by yourAutopilot mode.
Knows your brand
Every answer sounds like you.
Estelle draws on the brand context you set at onboarding and everything you've made since — your voice, your niche, your best posts, and the assets in yourVault. So a draft comes back ready, not generic.
Ask her to turn a rough idea into a post, and she shapes it for the channel and drops it straight intoContent & calendar.
- Your voiceTone, phrasing, and the words you actually use.
- Your nicheWho you serve and the trips you specialize in.
- Your historyWhat's worked before, so she builds on it.
- Your VaultThe photos, videos, and templates that are yours.
Talk to your marketing.
Ask a question, draft a post, find a photo, line up the week — Estelle is the fastest way into everything SocialJet does.